Let's talk about optimization. Since all pages web are completely different, we may consider different types of optimization. Given this, with three groups:
* Basic
* Professional
* Commercial-Professional
The idea of optimization is based on making our website more "friendly" to Google. But as we all know, friends can be different, or the optimizations more or less recognized by the various search engines .
Basic Optimization
The idea behind this is to allow indexing of pages of the site as accurate as we must keep in mind some basic points, such as:
· Add a menu (or more) as sections and access to our internal pages, avoiding the use of Flash or Javascript, because it is not read by the GoogleBot.
° Give to every page one title (Title Metatag) and description (Description metatag) only, so that all our pages to differentiate and avoid problems of duplication. Google sees pages with these caracterizticas two equal and take them as if they were one.
· Get some links to the site to make it faster indexing and is known to Google. With a few broad to be indexed, but we shall see the quantity and quality of the data in more depth.
These are just some optimization tips "basic." Then we'll see how it would optimize our sites in a more complex.
If you do not know which is the Link Bait, I recommend reading this entry on Wikipedia . The blogs are more focused on short-term bonds. To write pages Link Baiting thinking long term we could consider:
* Write an article worthy to be linked or made reference to other pages that talk about it.
* If you take a subject that is already written elsewhere, seek to be more complete and better, then:
"The information should be more accurate and better written.
-Try not to include the same images (try to get better)
* Try a Link Baitina the short term, to be positions in the first results of the search engines .
* Offer other web masters page, so that also the note (or better, the replacement) that our site is more suited to what users are looking for.
In the latter case, we must pay special attention to the subject matter. Not very well thought of touching topics related to products which have their own official website as being a business will not have much success. The idea is to offer something that is non-profit (or at least not notice much), to link people who do not feel compelled to lean towards your product or service, if not rather, something "neutral" .
It's good to assess the external sites linked to ours. This gives us credibility when writing an article, but we have to decide whether to let these be "Do follow" or not.
